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Wednesday, August 22, 2012

Farm 21 (aka Craftsman II) (and going into Contract)

"What's in a name? That which we call a rose
                                                  By any other name would smell as sweet."

But with Marketing, sure, definitely names matter.  That's why we don't call our homes the "Bennington", or the "Chatham" or the "Wentworth" - we are more down home than all that.  But I was thinking this over the other day with our Arts and Crafts line of homes.  One, it's a pain to write and say.  Two, lots of folks don't know exactly what it means, unlike the visual one gets with Cottage, or Farmhouse or Mid-Century.  And three, it just doesn't have that zing that I strive for.  So we decided to rename it, but then I couldn't decide between 'Craftsman' or 'Farm 21'.  I like Craftsman, and of course I like Farm 21, but whichever, I think the issue has been resolved.

And holy frickin' mackerole, now this house seems to be going into contract which will leave up completely sold out in Ulster County AGAIN.  So, it was only 15 months ago we entered the Ulster marketplace and one could say "Veni, vidi, vici" if one was so compelled.

I came, I saw, I conquered.  Not bad for a guy from the sticks.

The pics are a little dark regrettably, but we did some old school Morning Dew paint on the walls, salvaged red planking, whitewashed ceiling planks, early american floor stain, and host of our most legacy go-to choices.

And there is Tito, the master painter.

And from the rear... (very hard to not say something clever here)

...but I'm growing as an individual and hence kept such impulses at bay.

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