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Saturday, October 4, 2014

Inadvertent Life Philosophy

So I went into the Big Apple to meet with a family who is signing up to buy our next home we have planned for Rhinebeck NY.  I stay in a little hotel in Soho and really have done a lot of walking around this year - really my default form of exercise.  My MapMyRun shows walks in Philly, NY, Poconos, dozen locations in SuCo (sullivan county), New Paltz, Saugerties, Dutchess Cty, Minewaska, Portugal, Miami Beach, Washington DC - whatever, you get the picture.

So I'm walking from the west side Soho to Long Island City - a 4 mile hike -  cross-sectioning a lot of neighborhoods on my way to 34th Street East Side Ferry, which I've never ridden, and thats supposed to take me over to Long Island City, where I have another 1/2 mile to go to the place I'm going.  

Anyways, to make a long story short, the damn ferry hardly stopped for a second at LIC, and before I knew it I had missed my god-forsaken stop, and ended up getting off at the next stop in Greenpoint.  Which was fine, since I don't know those neighborhoods that well and I'm all for a little exploration, although now certain to be just a little late for the meeting.

Crossing the bridge I came across this fun sign which I really found validating, since if I know how to do one thing right, it's how to really orchestrate a barn burning bridge burning extravaganza.  Seeing the sign was like when I first learned that other people had Restless Leg Syndrome back in 2003 when I saw a late night infomercial about it - comfort knowing others share the boat I do.

The Sky was nearly dark, the street lights just coming on.




Some people like to network and stash away safely every meet and greet for some future leverage upward - that's never been my style.  My style - counterintuitive as typical -  has always been to discard -typically loudly and unceremoniously (as long time readers of this blog will attest)-  those in the way and those who prefer dull time-consuming non-offensive mediocrity, and stay focused on a vision of excellence, hard work and creativity.

In some ways - in fact, in many ways - the Catskill Farms brand has always been more 'tempermental artist' rather than 'generic, do no harm, see through corporate monotony'.

And since the marketing risk-less monotony floods our lives, I think our brand benefits from having a tangible personality - sometimes unpredictable, sometimes disagreeable, but mostly ahead of the curve and always creative.

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